The New York City-based founder of RMS Beauty, headquartered here in Charleston, shares what she describes as her “less is more, simple plus elegant” style
Q What’s new for RMS Beauty this season?
A We recently launched the Ethereal Collection, consisting of two new eye polishes; a “Lip2Cheek” called “Paradise;” and a lip shine, “Trance.” I also introduced the new Vintage Cake Liner, but the biggest thing, which we have been anticipating for years, is the Wild With Desire series of lipsticks. I am totally in love with these—they have a rich color payoff and wear longer on the lips.
Q Have any organic hair-care tips?
A I have very thin hair, so I really like Dr. Alkaitis Organic Shampoo—it is gentle and doesn’t make my hair look greasy.
Q How do you spend your off-hours in Charleston?
A I have a good friend with a boat, and we cruise around the islands. I also like walking around, enjoying the houses and stores, and I love eating—one of my favorite places is Chez Nous [below].
Q Tell us your winter-wardrobe must-have.
A Black cashmere sweaters; one of my favorites is by The Row [below].
Q What do you consider your most necessary indulgence?
A Huge organic green juices every day
Q Which cold-weather garment do you look forward to wearing?
A My Céline coat. It wraps beautifully so I can carry my little Frankie, a teacup Yorkie, around in it. She gets cold easily because she is five pounds of love.
Photographs courtesy of (Swift & products) RMS Beauty, (sweater) The Row, (fish) Chez Nous, & (shampoo) Dr. Alkaitis
